Even a great PR firm needs a little outside perspective now and then. Communique’s outdated site didn’t reflect the recent successes of this dynamic Seattle PR firm, so they turned to GKD for help. Our approach was to identify and articulate the bottom-line benefits Communiqué PR delivers for its clients. We developed an all-encompassing platform, “Move product, sell services and grow brands” to tell their story. Several strategies were employed to express this positioning: Case studies of classic business challenges answered, skillful integration of social media on the site, the use of a blog as the news vehicle and a clean, crisp visual approach.