There are hundreds of games on the market. So how does a new game get the attention of consumers in such a crowded field? First, you have to have a home-run concept. Our client did in Orijinz, a word and phrase game concept that explores why we say the things we do. We designed an engaging package that captured the interactive spirit of the game. Online marketing combined with customer evangelism resulted in a sold-out first edition.
“GKD did a super job with Orijinz. They translated my vision into a cool, creative package that shouted ‘buy me!’ —and consumers said yes. GKD stayed on top of the details throughout the entire production process. The marketing insights and packaging design experience they brought to the project were key to the success of the game.”
—Brad Chase, CEO, Enterspire