Talk about a company whose name reflects its mission. SAFE Boats, a leading aluminum boat manufacturer for military, law enforcement, fire and rescue agencies, builds boats that are critical to the safety of people serving their communities around the world.
While their vessels are extremely well built, the company’s brand and web site needed an overhaul. GKD zeroed in on the essence of a SAFE vessel and crafted the “proven performance in the toughest conditions” platform. SAFE Boats customers are fervent about their boats, and the site positions the them front and center. The new site is now a comprehensive marketing resource for both the sales team and potential customers, with easily accessible and detailed information for all boat models.
The web site was the first application of the look and feel created SAFE Boats. Additional applications include digital and print sales materials.
“When we decided to update our web presence, we envisioned a site where visitors would have access to the most up-to-date information about SAFE Boats in the most user-friendly way possible. GKD delivered on that and more—the site has been invaluable in our sales efforts. Equally important, it is an accurate expression of SAFE Boats employees and the passion they have for the vessels they build to support the people who serve on them around the world.”
—Kevin Rowlee, Sales and Marketing Manager of SAFE Boats International