In the financial services industry, the differences between firms and their offerings is often not readily apparent to potential clients. Vantage Strategies had built a special relationship with clients that extended far beyond traditional financial services. Our task was to capture this unique approach and communicate it to potential clients.
Our first step was to craft messaging around Vantage’s unique ability to offer a single source for wealth management and CPA services. Creating and communicating this single source concept was central to Vantage’s brand position. A visual system was designed to distinguished Vantage from other firms with a distinctive logo, colors and a coordinated web approach.