Fleet management is a business that runs on accuracy and timeliness of information. When Zonar Systems’ materials weren’t delivering on that essential brand perception, the company turned to GKD. We created a communications program that defined and differentiated Zonar’s fleet management hardware and software solutions. The redesigned site increased site traffic and sales by providing access to product information, industry regulations and industry trends. We also developed industry advertising, as well as print and digital sales collateral, that was targeted to key audiences.