APPART is a digital asset and brand asset production company with classic marketing challenges. Its previous site did not convey the value of its services to a potential customer. With the advent of new competitors, it became essential for AppArt to step back and reassess its company positioning, reenergize its brand and create a new site to support sales efforts.
GKD worked with AppArt to clarify its messaging, assess the competition, articulate the value of its services and create a sales site to prequalify AppArt with potential customers as the vendor of choice. In addition, we utilized search engine optimization techniques to enable potential customers to easily find AppArt online.