DAVID MOODYneeded a website design that would establish him as a credible expert and advocate for developmentally disabled adults who have been neglected or abused. The site needed to position David as an approachable, trustworthy attorney, so the creative strategy was to eloquently present David’s passion for his clients and his successes. Search-engine-friendly web techniques increased the site’s visibility online and, along with the creative approach, were key to the site’s success.