MADRONA VENTURE GROUP is a national venture capital firm that invests in early stage technology companies and entrepreneurs. GKD worked with the executive team to revitalize the company’s brand and design a web site that more accurately reflected their approach to, and philosophy about, investing. GKD helped articulate a new positioning platform and then developed a simple, elegant site that focused on the brand’s essence and left off the superfluous content found on most venture firm sites. The result is a less-is-more web experience that invites exploration and puts the focus where it belongs—on the entrepreneurs themselves. Visit the site.