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POLAR IDENTITY is a corporate promotional products company based in the Northwest. With so many players in this category, Polar needed a new website to establish credibility and generate sales. The site needed to be sufficiently compelling to entice visitors to pick up the phone or email for more information. GKD started the process by helping Polar Identity define and articulate its services, as well as surveying the promotional products landscape to develop a competitive position. GKD utilized a variety of search engine optimization techniques to make it easy for customers to find the site, and a clean, intuitive design to wow them when they get there, resulting in qualified sales leads. GKD also built content management and search engine optimization tools so that Polar can update the site internally. The site is designed—creatively and functionally—to grow as Polar’s web business evolves. HOME | 206 236 3014 | | ©2010 GIORDANO KEARFOTT DESIGN INC.
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