VANTAGE STRATEGIES is an emerging brand among many established wealth management firms. In this industry, potential clients are often unsure about the differences between firms or their offerings. Vantage has built a special relationship with clients that extends far beyond traditional financial products such as stocks and bonds, and our task was to capture this unique approach and communicate it to potential clients.
Our first step was to craft messaging around Vantage's unique ability to offer a single source for wealth management and CPA services. Creating and communicating this single source concept was central to Vantage's brand position. A visual system was designed to distinguished Vantage from other firms with a distinctive logo, colors and a coordinated web approach. Visit the site.